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Fuelling Design Innovation with Insights & Inspiration

We have undertaken research across many cultures and markets to help unearth key insights that define innovation opportunities

Our approach to innovation and design is fuelled by insights and inspiration. Whether defining the larger opportunity or detailing specific design elements, we get informed and inspired by the relevant people and context 

A holistic contextual approach to innovation

We go beyond user research to reframe or validate a hypothesis by generating insights around the bigger context including culture, society, business opportunity and potential technologies.

Going beyond user centered design

We use insights to help define & design the product / service – we go beyond simple user centred design to encompass secondary users, partners, the context of use and the cultural dimension.

Multi dimensional design innovation

We design across both physical & digital worlds. Our expertise in both hardware and software means we are uniquely positioned to uncover insights in both fields, and often the complex interplay between the two.

How insights fit into the design and development of your product, service or business

Understand & Identify

We take a holistic approach to researching markets, trends, human behaviours, environments, new technologies, competitive landscapes and business models. We synthesise research to extract key insights that define the innovation vision.

Explore & Ideate

From early concept exploration through to detailed design of the product / service, we get informed and inspired by users and context. It's a continual process of ideating and testing until we reach a final design that's considerate of all factors.

Test & Launch

Once reaching a final design (working prototype, minimum viable product, beta version), we will continue to test and validate it to ensure the best possible experience for users and society at large.

Qualitative Activities

Focus Groups
Campaign Testing
Beta/MVP Testing
UX/UI Testing
Expert Interviews
Concept Testing
In-Depth Interviews

Quantitative Activities

Market Analysis
Macro Review
Behavioral Analysis
A/B Testing Traffic
Online Concepts Testings
Campaign Testing

Innovation Activities

Synthesis Workshops
Product/Service Audits
Market Forecasting
Brand Positioning
Design Thinking Workshops
Strategic Road Mapping
Business Model
Usability Reports

Zinc has led insights work in many different categories and cultures

User-centered pregnancy wearable

We conducted user research and concept evaluation sessions with pregnant women and care experts across both the US and Europe. We held workshops to help define the user, technology and business insights to drive the design of the system including the device and mobile app.

See case study

Innovation in compression wearables

We helped our client define the right market for their compression wearable. We designed landing pages and conducted an analytics project to gather insight on the different brand propositions for the US market.

Identifying solutions for menopause

We helped our client identify solutions for alleviating menopause symptoms by tackling this subject through a monthlong study with menopausal women in the UK. We explored the issues of menopause through ethnographic interviews, product testing, journals and focus groups.

Researching breast feeding

We conducted ethnographic interviews with mothers and lactation experts, we tested prototypes of potential solutions and we ran a focus group before distilling all the insights into a comprehensive report with design innovation recommendations.

Digital prototyping with children

We carried out research in Los Angeles and New York with a range of children aged 6-9 years accompanied by parents to test the first concept of a new creative digital experience we conceived and designed with our client.

Wearable to solve a health issue

For a product to be focused on such an intimate issue, it was essential that the whole system was extremely conscious of user needs and behaviour. The design of the device and App was a constant process of interacting with users in Europe.

See case study

Innovation in kitchen utensils

As part of our innovation partnership with Lékué, we have been researching and testing with users across different markets such as France and US. From early concepts through to final designs, we ensure our solutions are informed and inspired by our target market.

See case study

Innovation in swimming wearables

We explored the market opportunity for a new wearable to aid serious swimmers with form and technique. We conducted interviews and focus groups with swimmers and coaches in the US, and we analysed secondary research to present a report on market size & segmentation.

Designing the Smart home experience

As part of our client collaboration to bring out a new device and mobile app that would redefine air conditioning experience in the home, we ensured we were constantly being informed and inspired by the end user and the context for which we were designing.

See case study

What clients say...

"The biggest mistake a company can make is not sufficiently understanding their customer. Insights and Design thinking are the best way to rapidly achieve product-market fit or as importantly, identify critical flaws in your idea that will sink your company. Customers today will rapidly drop a product or service if its not intuitive with a streamlined user experience"

Dr. Eric Dy