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A collaboration with Elvie to research and validate a disruptive new concept in breast pumps

Following on from the success of the Elvie Kegel Trainer,
the device that helps women strengthen their pelvic floors
- especially after birth - Elvie's next product would also be aimed at mothers:
the Wearable Breat Pump, which launched in October 2018.

The breast pump market had been dominated by poorly designed inhumane products
that often make women feel like they are being milked like a cow.
Furthermore, there is no sensitivity in the designs to
womens' busy working lifestyles.

Elvie came up with a new concept for a silent wearable pump
that would sit in the bra and allow women to pump
and store milk whilst they go about their everyday lives.

Zinc was hired during the product development process to help them carry out research with their target market validate the concept with users and develop insights that could feed into the finalization of the product design & build.

We conducted a range of interviews with UK mothers who had recently been using breast pumps to get their vital input on the design of the pump up to that point, covering everything from the form factor to the user experience.

One-on-One user interviews
User focus groups
Expert interviews
Technology research
Prototype testing
Competitive landscape analysis
Synthesis workshops
Insight report

We distilled all our findings into a comprehensive insights report with final recommendations on the  further design & development of the product.

Natural Machines