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'Design Thinking' is a problem-solving methodology that stems from the human-centered approach to designing products & services. This informed and inspired approach is at the heart of our DNA.

OOur approach is defined by key phases that will evolve the solution in the most informed & inspired wayy

Discover

We take a holistic approach to understanding users, context, technology and business. We build clear insights as a foundation to design breakthrough solutions.

Discover

We take a holistic approach to understanding users, context, technology and business. We build clear insights as a foundation to design breakthrough solutions.

Discover

We take a holistic approach to understanding users, context, technology and business. We build clear insights as a foundation to design breakthrough solutions.

Discover

We take a holistic approach to understanding users, context, technology and business. We build clear insights as a foundation to design breakthrough solutions.

Combining strategic thinking with design excellence, Zinc helps our clients innovate across four main areas:

Insights & Innovation
The 'Discover' stage of our process can be extended to be a deeper investigation of the market to help define the right path for innovation and / or best 'Go to Market' strategy.  We combine qualitative research activities like interviews, focus groups and landing page A/B testing, along with broader strategic analysis around business models, market sizing, technologies, and infrasctructure.

Digital Design
We provide the full spectrum of UX (user experience) and UI (user interface) design expertise. From complex digital platforms with multi-purpose functionality to simpler mobile applications, websites and e-commerce platforms, our process of designing and digital prototyping is informed and tested by users along the way. We also provide full development through our close partners.

Product Design
From ideas and sketches to final 'Design For Manufacturing' drawings, we design, prototype, and iterate until we reach the optimal result. We combine the beauty of aesthetical design with functional design & engineering, often integrating technology like electronics, PCB's and sensors. Our products are not only elegant in style, but also work perfectly and are intuitive to use.

Service Design
We take a similar approach to designing compelling customer experiences as we do to optimising operational productivity within organisations. We immerse ourselves in the relevant context, understand the objectives of the people (customers / users) involved, before designing a holistic system of seamless processes, touchpoints and brand experiences across environments, technology and human interactions.

Zincs capabilities include:

Insights & Strategy
Ethnographic studies
Context & user research
Technology exploration & testing
Data analytics & AB testing
Market sizing & business modelling
Insights & strategic directions

Insights & Strategy
Ethnographic studies
Context & user research
Technology exploration & testing
Data analytics & AB testing
Market sizing & business modelling
Insights & strategic directions

Service Design
Customer experience audits
Storyboards & use case definition
Customer journey mapping
Service blueprint
Holistic & broad touchpoint
implementation

Hardware design & development
Concept exploration & visualisation
Aesthetic & material definition (soft & hard goods)
'Proof of Concept' prototyping & testing
Electronics & Mechanical Engineering
3D CAD assembly
Design For Manufacture, pilot production

Brand & Visual
Brand Experiences
Logo, identity & brand guidelines
Values, attributes, & tone of voice
Video & dynamic storytelling
Data visualisation & infographics
'Out of the Box' experience & packaging

Technology integration
Mobile, Web & embedded systems
Internet of Things: sensor integration
Connectivity protocols: BT/ Wifi / Lora / Sigfox
Artificial Intelligence & Machine Learning
Robotics & Mechatronics
Augmented / Virtual Reality
Blockchain

We work in a collaborative manner with our clients and partners across multiple verticals & industries.

Clients

Our amazing team has worked with clients across the spectrum, from corporates & SMEs to early stage start ups.

Partners

We partner with organisations that enhance and empower strategy, creativity, design and innovation.

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