This version of browser doesn’t work properly for this website

Reducing stress during pregnancy

If Bloom can gain widespread adoption by eliminating stressful guesswork in pregnancy, they can crowdsource the largest ever set of data on prenatal health, enabling better healthcare services for the growing epidemic in preterm births.

We collaborated with them to design a wearable system including the sensor, mobile application and branding.

Our brief was to help them get to the next stage of their journey: Series A investment. We carried out extensive user research, not just for the design but also to help them build the understanding of their users and context. This knowledge helped to define the vision for their successful investment pitch (recently closing Series A).
Bloom’s sensor technology allows them to obtain a range of data from the body depending on where the sensor is worn: on the belly, the wrist or the chest, but it was the data around contractions that would become their primary focus.

The main challenge for designing the mobile app was the amount of functionality and data that was required to communicate and visualise in a simple intuitive way

This project required an iterative process of user research, prototyping and testing across hardware and software

User research and concept evaluation sessions with pregnant women and care experts.

Synthesis workshops to define the user, technology and business insights that drive the design of the system.

Holistic hardware, software and service concepts that address real unmet needs.

Developing a distinctive brand upon a strong foundation.

Design and development of the mobile application.

Ergonomic design and development of the wearable hardware.

A compelling and holistic solution that will bring clarity, comfort and confidence.