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You already look good, now look UNIQUE!
- Aug 2016 -

Research Participants Required for customised sportswear innovation.

Our client is a global company that has developed a printing technology that can print designs around the entire garment, NOT just a flat print on the front of a t-shirt. This has opened up whole new opportunities to allow people to create their own designs online for all types of clothes in completely new ways, and then get their personalised clothes delivered to them.

The company is now developing a revolutionary online platform that would allow everyone with a passion for active lifestyle – fitness fanatics, cross-fit gurus, gym-rats or else – to be the designers of their own fashionable sports apparel. The aim is to give athletes an easy and fun tool they can use to look and feel unique while they are doing what they like the most. Once the design is completed and paid for, the item of clothing will be delivered in a few days.

In preparation for the full design and development of this service, we would like to speak with athleisurists, crossfitters, gym goers, yogis, instructors, even bloggers and fashionistas. If the description fits you, your insight could help us creating a service that is compelling and intuitive to use. We will provide a basic prototype to simulate the service, so you get a better feel for the product.

We will be conducting interviews in New York (September 19th – October 2nd) and Los Angeles (October 3rd -16th) and we are offering a compensation of $100 for your time. Please contact iska@zinc-group.com to register your interest and get further information.

Would Kids Design Their Clothes if They Could?